{"id":33119,"date":"2025-09-02T08:00:47","date_gmt":"2025-09-02T06:00:47","guid":{"rendered":"https:\/\/astrea-apotheke.ch\/?p=33119"},"modified":"2025-09-01T14:33:43","modified_gmt":"2025-09-01T12:33:43","slug":"enquete-aupres-des-clients","status":"publish","type":"post","link":"https:\/\/astrea-apotheke.ch\/fr\/enquete-aupres-des-clients\/","title":{"rendered":"Enqu\u00eate aupr\u00e8s des clients"},"content":{"rendered":"

Un sondage r\u00e9alis\u00e9 en juin de cette ann\u00e9e aupr\u00e8s de nos lecteurs a r\u00e9v\u00e9l\u00e9 qu\u2019astreaPHARMACIE pla\u00eet, que notre magazine est lu r\u00e9guli\u00e8rement et est activement recommand\u00e9. Les diff\u00e9rentes actions et les remises publi\u00e9es dans le magazine sont utilis\u00e9es.<\/p>\n

Par le biais de cette enqu\u00eate, nous voulions savoir comment astreaPHARMACIE \u00e9tait per\u00e7u par notre lectorat et comment nous pouvions encore am\u00e9liorer notre revue. Le r\u00e9sultat a d\u00e9pass\u00e9 nos attentes: plus de 99 pour cent de nos lecteurs et lectrices jugent la publication \u00abtr\u00e8s bonne\u00bb ou \u00abplut\u00f4t bonne\u00bb. Pr\u00e8s des deux tiers d\u2019entre eux recommandent activement le magazine. Le fait que plus de 94 pour cent affirment que notre mensuel leur manquerait \u00abbeaucoup\u00bb ou \u00abun peu\u00bb montre qu\u2019astreaPHARMACIE est bien \u00e9tabli.<\/p>\n<\/div>

Diversit\u00e9 des th\u00e8mes appr\u00e9ci\u00e9e<\/h4>\n

Outre les th\u00e8mes de sant\u00e9 g\u00e9n\u00e9raux, les articles sur le bien-\u00eatre, le vieillissement et les plantes m\u00e9dicinales plaisent particuli\u00e8rement. Les conseils des \u00e9quipes de pharmaciens sont \u00e9galement appr\u00e9ci\u00e9s. Tous ces contenus sont attendus dans leur longueur actuelle. Il est souhait\u00e9 que les th\u00e8mes psychologiques soient d\u2019avantage abord\u00e9s.<\/p>\n

Plus des trois quarts de nos lecteurs lisent r\u00e9guli\u00e8rement astreaPHARMACIE (\u00abchaque num\u00e9ro\u00bb ou \u00abr\u00e9guli\u00e8rement\u00bb) \u2013 en r\u00e8gle g\u00e9n\u00e9rale pendant 20 \u00e0 30 minutes; 30 pour cent de nos lecteurs s\u2019y plongent m\u00eame plus de 30 minutes. Outre les informations g\u00e9n\u00e9rales sur la sant\u00e9, ce sont surtout des conseils et des pr\u00e9conisations qui sont recherch\u00e9s.<\/p>\n

Les annonces font partie de la lecture<\/h4>\n

Environ 70 pour cent de nos lectrices et lecteurs pr\u00eatent attention aux annonces, le plus souvent ou \u00e0 l\u2019occasion. Parmi eux, presque tous (62 pour cent) ont d\u00e9j\u00e0 achet\u00e9 un produit \u00e0 la suite d\u2019une annonce, 38 pour cent l\u2019ont fait m\u00eame \u00e0 plusieurs reprises. Outre les m\u00e9dicaments d\u00e9livr\u00e9s avec ou sans ordonnance, les rem\u00e8des hom\u00e9opathiques, les vitamines et les min\u00e9raux, les produits de soin de la peau et de cosm\u00e9tique ainsi que les articles d\u2019hygi\u00e8ne sont achet\u00e9s en pharmacie. Pr\u00e8s de la moiti\u00e9 de nos fid\u00e8les lecteurs (49,2 pour cent) profitent activement des promotions et des actions publi\u00e9es dans le magazine.<\/p>\n<\/div><\/div><\/div>

Qui lit astreaPHARMACIE<\/h2>

\u2022 74,7 % de nos lecteurs sont des femmes. 30 % de tous nos lecteurs ont entre 45 et 59 ans.<\/p>

\u2022 44 % consultent aussi r\u00e9guli\u00e8rement ou occasionnellement le site www.astrea-pharmacie.ch.<\/p>

\u2022 69 % pr\u00e9f\u00e8rent la version papier, 24 % souhaitent \u00e0 la fois le magazine imprim\u00e9 et la version en ligne. Seule une infime minorit\u00e9 souhaite une version exclusivement num\u00e9rique.<\/p>

\u2022 48 % des lecteurs d\u2019astreaPHARMACIE se rendent chaque mois en pharmacie, dont 32 % plusieurs fois.<\/p><\/div>

<\/div><\/div><\/div>

astreaPHARMACIE<\/h2>
Le magazine de sant\u00e9 informatif et digne de confiance des petits et grands, avec une large diversit\u00e9 de th\u00e8mes pour les consommateurs soucieux de leur sant\u00e9, en coop\u00e9ration avec l\u2019Association suisse des pharmaciens pharmaSuisse. En tant que revue destin\u00e9e aux clients des pharmacies partenaires, il peut \u00eatre emport\u00e9 gratuitement dans plus de 600 pharmacies. astreaPHARMACIE propose des informations, des conseils et des astuces passionnants sur des th\u00e8mes de sant\u00e9 actuels destin\u00e9s au grand public. Vous le trouverez dans votre pharmacie.<\/div>
<\/div><\/div><\/div><\/div><\/div>

Le prix tir\u00e9 au sort dans le cadre de notre sondage\u2013 un s\u00e9jour \u00e0 la Chartreuse d\u2019Ittingen \u2013 a \u00e9t\u00e9 remport\u00e9 par Urs Wegmann d\u2019Effretikon.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":33115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[788],"tags":[],"class_list":["post-33119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divertissement-suite"],"acf":[],"yoast_head":"\nEnqu\u00eate aupr\u00e8s des clients - Astrea Aptheke<\/title>\n<meta name=\"description\" content=\"astreaPHARMACIE est appr\u00e9ci\u00e9e, lue r\u00e9guli\u00e8rement et activement recommand\u00e9e. 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